Bell Launches Ateko: A Strategic Shift

Bell's new tech brand Ateko signals a major shift as telecoms enter the enterprise development space. Here's what this means for decision-makers—and how 247 Labs stays ahead with agile, custom-built solutions.
Written by
Wesam Tufail
Published on
May 15, 2025

In a bold step toward redefining its business model, Bell has launched Ateko, a new tech services brand that consolidates FX Innovation, HGC Technologies, and CloudKettle. This move marks a notable transition from traditional telecommunications toward becoming a tech services and digital media powerhouse.

But the implications go far beyond branding.

Ateko is positioning itself as an end-to-end solutions integrator and operator, leveraging Bell’s existing fibre and 5G infrastructure. Backed by scale, funding, and deep industry penetration, Ateko aims to serve enterprise sectors like finance, public service, media, and utilities. These directly align with the transformation spaces 247 Labs also operates in.

What This Means for Tech Buyers

Enterprise leaders now have another major player offering digital transformation services, with the advantage of infrastructure integration built in. This signals a growing trend: telecom and infrastructure giants entering the custom development arena.

For CIOs, CTOs, and innovation leads, it means:

  • Faster implementation timelines, due to bundled services and infrastructure ownership
  • Increased focus on automation, AI adoption, and end-to-end system integration
  • Competitive pressure on traditional development vendors

Where 247 Labs Adds Value

While Bell’s Ateko offers scale, 247 Labs provides agility, deep specialization, and the ability to rapidly prototype and deploy highly custom solutions. We work directly with enterprise clients to tailor software systems for niche use cases, highly regulated industries, and complex legacy environments.

This new market shift underscores the urgency for decision-makers to invest in AI and custom development before large incumbents dominate.

At 247 Labs, we help:

  • Integrate custom systems into legacy stacks
  • Launch enterprise-grade AI automation tools
  • Build secure web and mobile platforms with short timelines

If you are planning a major digital transformation project in 2025, the time to act is now.

CTA: Connect with 247 Labs to build your next high-impact system before your competition does.

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