Event technology is no longer just about flashy presentations. It's now a strategic lever for engagement, data capture, and scalable experience design. This month, several innovations are showing decision makers where the event world is heading.
The NFL and Adobe have announced a global partnership to personalize fan experiences. Adobe's Experience Cloud, Firefly, and Express will help the league's 32 teams deliver tailored content across platforms like NFL.com, the NFL App, and at live events. This includes real-time content generation, customizable fan templates, and in-game storytelling tools.
This kind of AI-driven customization mirrors what 247 Labs does with audience-tailored digital platforms, whether it's through AI personalization engines or dynamic content rendering frameworks.
Bizzabo’s new AI-powered networking solution lives directly inside its Event OS, eliminating clunky third-party tools. It uses attendee data to drive smarter matchmaking and easier scheduling. Their 2025 State of Events Report found that 72% of attendees value in-person networking, yet only 30% felt past events delivered.
At 247 Labs, we know firsthand how integrating AI and behavioral data can optimize conversion funnels, and this same logic applies to networking workflows at events.
Tradeshow Logic and TurnoutNow launched eventCopilot, combining AI recommendation engines, networking tools, and search to personalize content and improve exhibitor ROI. Their previous pilot, Expo Navigator, was already used at top-tier events like NAB Show New York.
This aligns with 247 Labs' AI service stack where lead qualification, navigation, and user behavior modeling are key to intelligent system design.
SlidesLive released SmartStream, an AI-enabled video solution using robotic cameras. NATE, their automation engine, tracks speakers and adapts camera angles in real time. Their goal: allow multi-room event broadcasting with minimal staff.
For organizations managing hybrid or distributed teams, this kind of automation reflects the kind of scalable DevOps systems we design to handle load and responsiveness with minimal human intervention.
Intangible, built by ex-Apple and Unity veterans, lets event designers type "create a keynote stage" and generate a 3D layout instantly. It’s browser-based and no-code, offering drag-and-drop simplicity with world model AI under the hood. Launch is set for June.
This speaks to the same speed and ease of use we prioritize in our UI/UX systems for enterprise-grade design platforms.
Zuant 3D turns real-world trade show booths or factory floors into virtual experiences. Users can explore, video chat, and be tracked for behavioral insights. This has proven especially useful for clients like Toshiba, who extended trade show reach virtually.
At 247 Labs, our work in digital twin systems mirrors this value: enhancing accessibility, gathering interaction data, and creating persistent digital assets beyond a one-time event.
Her Workplace uses AI matchmaking and in-person events to connect Gen Z and millennial women with mentors, peers, and execs. Events are already live in major cities via a partnership with Tishman Speyer.
These career tools are part of a growing trend 247 Labs also supports, building platforms that emphasize inclusive access, AI personalization, and real-world impact.
The bottom line: Event tech is becoming smarter, leaner, and more immersive. From design to delivery, AI and automation are rewriting how connections are made and value is delivered.
If you're building or rethinking your event or engagement platform, 247 Labs can help you implement these trends with customized, future-ready development.
Book a free strategy consult today and see how we can elevate your digital experience.
